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Apple limits availability of non-Retina MacBook Pros

Today Apple aimed to reaffirm their commitment to professional users with more details on the new Mac Pro. While some have correctly pointed out that the starting price for the new version is higher than the old model, this seems entirely reasonable to me given the significant leap in specifications. I was also relieved that it is reasonably upgradeable, minus the graphics card, although Mac users have never had a wide variety of cards to choose from anyway.

However, at the same time Apple took away some professional options. The Retina MacBook Pro was updated with more screen size options and improved specifications, however it has almost entirely replaced the older non-Retina model.

There are very specific reasons why some pros would choose a non-Retina model: matte display, greater availability of ports and upgradeable interior. The only option Apple is offering is a 13" version, which seems strange because I would have assumed that the type of user who chooses the non-Retina model would aim for the largest screen size possible. This would suggest that Apple is not aiming this laptop at spec-sensitive professionals at all, but instead users who are looking for a cheap option. However, it's only slightly cheaper than the 13" Retina so I'm really not sure what their target market is (if you can figure it out, let me know in the comments).

My 2011 MacBook Pro recently got destroyed so I was in the market for a new one. I considered a Retina laptop but in the end I opted for a 15" non-Retina MacBook Pro that was barely faster than my 2011 model. I could grudgingly cope with the glossy display and reduced ports but the lack of upgradeability was the deal-breaker for me. While it is good that Apple has reduced the prices of the Retina model, you'd be a fool not to max it out at the time of purchase. As I've said before on this blog, Apple is charging a premium price for a throwaway computer and they really need to factor that into the initial selling price.

Posted by Jon Chappell on Oct 22 2013 to Apple, Analysis, Hardware