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Jon Chappell

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Macworld 2009 to be the last for Apple

Apple just released a press release stating their intention to abandon all Macworld trade shows after January 2009. This is big news because Macworld is the most important trade show in Apple's calendar, and was the one they chose to use for announcing the iPhone.

Apple states that it has less need for trade shows due to the greater media presence it experiences nowadays, and I would say this is probably true. It's the reason they pulled out of NAB 2008 and it's the reason you shouldn't expect them at NAB 2009.

However, the more pressing question is this: why is Phil Schiller delivering the last keynote and not Steve Jobs? Surely Jobs should be present for the last one? Apple offers no explanation but this is likely to fuel further speculation about the CEO's health.

All I know is this - there are unlikely to be any huge announcements at the event, and it will become much harder to predict the best time to buy a computer now that Apple could spring new models upon us at any moment. But the computer industry is constantly changing and if you keep waiting for the next big thing, you'll be waiting forever. The best thing to do is buy what you need when you need it. Without the benefit of foresight, that's all you can do.

Categories: Apple, Industry
Post ID: 347Posted Tuesday December 16 2008 3:30 PM

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