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Jon Chappell

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Apple pulls out of NAB 2008

AppleInsider is stating that Apple has pulled out of NAB 2008.

Last year, Apple's main competitor in the video editing field, Avid, announced that it was not going to attend the conference, amid industry speculation as to its reasons.

In Apple's case, it is not necessarily a bad thing and does not mean that we will not see new video-related products. Setting up a stand at big trade shows is expensive and Apple have reached the stage where their brand is so strong that they do not need anyone else to help them market it. This was illustrated last year by the announcement of the iPhone at Macworld in January overshadowing all of the announcements at the CES show happening at the same time.

I repeat: this is not necessarily bad news. I quote Steve Jobs from this year's Macworld keynote: "All of this in two weeks. And there's still 50 to go."

Categories: Apple, Industry, Analysis
Post ID: 161Posted Thursday February 7 2008 4:54 PM

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