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Staff BlogsIndustry Category
FCPUG Amsterdam Supermeet 9-13-2009 As always, there's a lot of interesting stuff going on including:
Tickets are a steal at 15 Euros (around $20) or 10.50 Euros for students with valid ID. Doors open at 17:00 with the FCP Showcase, where attendees can meet third-party vendors and developers, and the main Supermeet lasts from 19:00-23:30. It's being held at The Grand Hotel Krasnapolsky in Dam Square in the Netherlands. This event is expected to be the largest gathering of Final Cut Studio users, Gurus and Digital Filmmakers in Europe during the annual IBC trade show. These shows are always well worth attending. More details are here. Categories: Industry, Final Cut Studio Could SD cards replace DVDs? Whether true or not, it would make a lot of sense. Steve Jobs has made it clear that he is not a fan of the licensing system for Blu-ray discs, and switching to SD or SSD distribution would not only remove the need to use a proprietary, licensed format but also provide the opportunity for more powerful hardware DRM / encryption to protect content, such as that used by the military. Although DRM is unpopular with consumers, it is a necessary evil in order to get content providers to embrace a new format. SD cards / SSD drives also have the benefit of being reusable (although distributors could choose to prevent writes at the file system or controller level) and being considerably smaller than optical discs, which is both convenient and good for the environment. As well as being smaller, they would be much faster at reading and writing than conventional discs. The content creation process would be much simpler too. Burned DVDs are inferior to replicated DVDs, and so any mass distribution requires you to send your master off to a replication facility, which is an expensive process that can be very inflexible when it comes to quantities. SD cards / SSDs, on the other hand, can easily be cloned in-house for no cost and there would be no physical quality issues in doing so. Computer manufacturers could use the space taken up by large DVD drives to increase the battery size of laptops, add more components (such as ExpressCard slots and eSATA ports, Apple), increase performance, reduce heat, or reduce the physical size of the computer. Television manufacturers could simply include an SD slot in the TV itself, removing the need for a separate player, saving both space and cost. As to the format on such a disk, it would be silly to use H.264 as it requires royalty and licensing fees, and one of the positive reasons for switching to SD / SSD is to get rid of such licensing fees. As you may be aware, a battle for web video formats is currently ongoing and Ogg Theora, while weaker in a technical sense, could be a great open format for SD/ SSD-based distribution as bandwidth and storage space would be much less of an issue than on the internet. SD distribution would also provide a means of increasing compatibility, as it would be possible to include NTSC, PAL, 16:9, 4:3 and HD versions on the same disk, which could be automatically selected based on the type of television being used (or the resolution of the computer display). If video formats should change in the future, it would be dead easy to include both the new and old formats on the same card to maintain full compatibility between old and new. Companies could even put 4K video on the card in anticipation of future technologies. It would have the potential to really level the playing field for independent filmmakers. Right now the safest option for indies is digital distribution because it doesn't cost any money to put your film online. It just sits there, for free, until it is sold - in stark contrast to the DVD approach, where you pay a lot of money up front and hope and pray that you make it back. Most indies will not be able to get their discs into physical stores like Wal-mart, which makes getting through inventory much harder. The downside to a download-only approach is that by not going the DVD or Blu-ray route, you cut out a significant portion of the audience who have no desire for digital downloads. It's very difficult for an independent filmmaker to create a Hollywood-quality DVD, as Hollywood has access to high quality hardware encoders and professional compressionists that are experts in squeezing out the maximum quality in the limited bandwidth available. With SD cards, bandwidth would be considerably higher and so it would take much less effort to produce a high quality image suitable for distribution. And if the video formats were open formats like Ogg Theora, there would be no license fees to pay for mass distribution. Will this ever happen? Well, there are currently two barriers. The first is that the cost per GB of solid state media is very high. This is something that will decrease with time though. The second, more pertinent, issue is the fact that many companies are heavily invested in DVD and Blu-ray technology including studios, post houses, distributors, replication houses, disc manufacturers, drive / player manufacturers, software developers, and let's not forget the consortium of companies that receive patent royalties. None of these will want to see their investments or, for some companies, their entire business model go out of the window. Of course, this is all pure speculation. When the cost and size of SD cards becomes viable, there could be a brand new technology which renders this solution unnecessary. We'll just have to wait and see what happens, what Apple chooses to do, and if they have the ability to make an impact on this issue. Categories: Apple, Industry, Analysis RED Rocket announced Rocket is a hardware R3D decoder and debayer capable of realtime output of up to 30 fps @ 4K or 24 fps @ 5K. This completely removes the need for an offline (at least with the RED One - Epic will still need it at high resolutions), allowing you to work with 4K directly in FCP, Premiere, After Effects, RED Alert!, REDCINE, REDrushes or any application using the REDCODE SDK. It is PCI-Express (laptop users are out of luck here), is compatible with Windows, OS X and Linux, and features Quad-DVI and Quad-HD-SDI. This is bad news for DVS which just introduced Clipster at NAB, however there could be a place in the market if they can undercut Rocket's $5k pricetag and beat it to market. There is currently no ETA on RED Rocket. Update: Jim says two months but RED's release dates have been pushed back on many occasions. Categories: Industry, Hardware, Cameras NAB 09 Day 1 Avid completely redesigned their logo - I can see what they were trying to do but I'm not a big fan of it. Luckily they had some bombshell announcements to go with it. In a surprising move, Avid qualified Final Cut Pro to run on its Unity MediaNetwork and ISIS storage. This makes it considerably easier to use both FCP and Avid systems on the same project. Avid also redesigned its support offerings and showcased RED support and stereoscopic 3D integration. Avid has always had the edge on FCP when it comes to media management but the recently-introduced AMA architecture takes that one step further. There is no need to Log and Transfer - just link to the P2 or XDCAM volume and all of the clips just pop up in the bin, complete with metadata. This is clearly a lot better than FCP's clunky implementation (hopefully something Apple will address in FCP 7) and Avid were keen to show it off. Adobe announced it has partnered with several manufacturers to create TVs with Flash support. So you could theoretically watch a documentary on a subject and then view interactive content related to that subject. But far more interesting was Adobe's post announcements. Adobe Story is a collaborative screenwriting application that is integrated with Adobe Premiere. There are very few details but it seems likely that it will build on Premiere's transcription function to introduce an Avid-like Script Sync feature. This continues the recent trend of linking pre-production processes directly to post production software - something we will no doubt see more of in the future. Right now Apple appears to be considering storyboard integration. Blackmagic Design announces UltraScope - 3Gb/s SDI and optical fibre scopes for $695. This is huge. Hardware scopes cost more than some cars, so a scope for $695 is a real game-changer. Lets hope it's good - Blackmagic's products normally are. It is a PCI Express card that plugs into a Windows computer with a 24-inch monitor (alas no Mac support as yet) to display output on the screen. As one PVC commenter notes - the lack of Mac support is not necessarily a bad thing as you would probably not use the machine for any other purpose, thus a cheaper PC would be a better option. This is a clever solution to an age-old problem and I wish I was at NAB to see it in action. Blackmagic's HDLink looks to be a worthy opponent to the original Matrox MXO. This gives you HD monitoring via DVI or HDMI for only $495. Monitor 4:4:4 SDI video on a regular computer monitor. In addition, Blackmagic have lowered the prices of several of their existing products. Matrox CompressHD is a PCI Express hardware H.264 encoder. This allows you to encode H.264 faster than realtime using Matrox's MAX technology. Also announced is the MXO 2 Mini, which is a cut-down, smaller, cross platform version of the MXO 2. It lacks XLR and SDI ports, unlike its larger and more expensive brother but it works on PC, Mac, and all QuickTime-compatible editing applications. It costs $449 or $849 with the H.264-accelerating MAX option. AJA has a very nice new website and have introduced the KI Pro. It connects to a camera and records to ProRes422 in the field, without the aid of a laptop. It is the only device to do this because AJA have an exclusive contract with Apple for ProRes support. This means you can import footage into Final Cut Pro instantly without the need for transcoding. It also means that the post production team is dealing with the same video format each time, no matter what type of camera was used on set. It can accept SD/HD SDI, HDMI and component inputs and can connect to your computer via FireWire 800 or Ethernet. It can also convert from one video standard to another in realtime. You can record to removable ExpressCards or an external hard disk. It can be remotely controlled through Wifi via a laptop or iPhone (nice!). AJA also announced the Io Express which looks to be similar to the Matrox MXO 2. I haven't had time to do a feature-by-feature comparison yet though. Finally, Panasonic is developing a 3D camera and JVC is developing a very pricey $200,000 4K camera. That's what interested me... did I miss anything? Look for the FCPUG SuperMeet on Day 2 (today) where a brand-new exclusive version of our very own Preference Manager will be given out on the SuperDVD. Also, a lot of people think that Apple will release new details of Final Cut Studio 3 today. I don't think this will be the case - we'll have to wait and see I guess. Categories: Video Editing, Industry, Analysis If you're going to NAB 09...However, there is one thing I would like to announce right now. If you're going to NAB this year, be sure to check out the FCPUG SuperMeet on Thursday 21st April, 5:00 PM-11:00 PM at the Rio Hotel Amazon Ballroom. This is a great place to meet up with fellow Final Cut Pro users, learn new things and win great prizes in the raffle ($70,000-worth of prizes in the bag and counting). Entry is $15.00 ($20 at the door) which includes two raffle tickets. The doors open at 4:30 PM, so be sure to get in there quick because the first 1000 people in the door get the SuperMeet DVD. This is a disc containing gigabytes of software, tutorials and discount codes. And the lucky recipients of this DVD will also exclusively receive the brand new, completely redesigned version of Preference Manager. This version has taken into account much of the feedback from the original version, and version 2.0.0 aims to simplify the most commonly-used tasks while still providing customization for those that need it. Brand new features include the ability to categorize backups, and the ability to link backups to specific projects so that settings are automatically applied when the project is launched. This is in addition to its prior functions of trashing, backing up, restoring and locking preference files. Preference Manager 2.0.0 is Leopard-only. Preference Manager remains completely free but this version will be exclusive to those with the SuperMeet DVD. If you're not going to NAB or you miss out on the DVD, don't fret. You'll get version 2.0.1 a few days later which has some very minor features (like Tiger support and an improved application icon) that didn't make the deadline. Also on the disc is the current version of FCS Remover and a minor new release of Compressor Repair that now displays a warning stating that it is designed for Compressor 3.0.x. This is to clear up confusion over some of the warnings 2.x and 1.x users were getting about missing Compressor files. As this is a completely rewritten version of Preference Manager, we'd really appreciate feedback. We think this is a major improvement over the previous version but we'd love to hear what doesn't work for your needs and workflow (and of course, it's always good to know what does work too). You can use the bug report / feature request links within the application itself or contact us on Twitter. If you're waiting for the 2.0.1 release, you can subscribe to this blog, our appcast, or follow our Twitter feed to hear when the new version has been released. Wish I could be there, hope everyone has a great time. Categories: DR News, Front Page News, Industry Blu-ray license simplification coming mid-2009 A new licence will be established by mid-2009 as a "one-stop shop" for device makers. The licence will include all necessary Blu-ray, DVD and CD patents for selling Blu-ray players. The licensing programme will be handled by a new licensing company to be led by Gerald Rosenthal, former head of intellectual property at IBM. It will be based in the US, but will have local branches in Asia, Europe and Latin America. Instead of having to approach Blu-ray, DVD and CD holders individually and paying them separate royalties, the single licence should cut down the total cost of royalty payments by 40 percent, according to Sony. The fees for the new licences will be $9.50 for a Blu-ray player and $14 for a Blu-ray recorder. Making Blu-ray Disc will cost 11 cents for read-only, 12 cents for recordable discs and 15 cents for rewritable discs. Hopefully this new license coupled with new DisplayPort Mac Pros will encourage Apple to consider Blu-ray drives as an option for its high-end systems. Categories: Industry, Hardware, DVD Macworld 2009 Keynote Phil spent a lot of time on iLife and iWork. I won't say much about them except that the Keynote Remote is an awesome idea. Onto the 17" MacBook Pro. There's been a lot of disappointment with Apple's recent pro notebook releases, and Apple has luckily made some excellent decisions with this new one. It's glossy but you can thankfully change it for a matte screen for $50. It's considerably faster than the 15" one (up to 2.93 GHz, 6 MB cache, up to 8 GB RAM). It comes with a 320 GB 5,400 RPM hard disk that can be upgraded to either a 7,200 RPM disk or a 128 or 256 GB solid-state drive (I didn't realize they made SSDs so big nowadays - they're really advancing within the market). Like the 15", it comes with two Nvidia graphics chips and a large glass trackpad. Like the 15", it's also Firewire 800-only. Luckily FW800 is backwards-compatible with FW400 so it's just a case of using an adapter, but that's one more thing to carry around with you. Not really a deal-breaker though. There is some controversy over the battery. You see, it's fixed. I see that as a good thing for some and a deal-breaker for others. It will give you up to 8 hours of "wireless productivity" which is 3 hours more than the 15". It will also take much longer to deteriorate. For me, as someone who doesn't own spare batteries, I see that as a very useful thing. However, if you regularly use your machine outdoors for more than 8 hours at a time, or are planning a trip to the Amazonian rainforest where it might be days before you see a power outlet, that could be a problem. So it's neither great nor terrible - it all depends on your needs. I can see third-party manufacturers filling this gap in the market though, much like the iPod "battery packs" that you can strap on. The base model is still the same price - $2700. The 128 GB SSD adds $500 to the price and the 256 GB SSD adds $900. SSDs have now reached the point where their storage space is comparable with that of a regular laptop hard disk. Hopefully SSD manufacturers will now focus on lowering the price because they are still far too expensive. It's going to be 3-4 weeks before they ship but Apple is accepting pre-orders today. If you select the matte screen it changes to 4-6 weeks. The other announcements can be summed up quite quickly - fixed-price iTunes tracks are a thing of the past and Apple will now adopt price tiers of $0.69, $0.99 and $1.29. 8 million songs DRM-free today, the entire catalog DRM-free by the end of Q1. You can now purchase songs from the iPhone itself. I was hoping Apple would go out with more of a bang considering it's their last Macworld but I guess their whole point was that they didn't need to save their big announcements for Macworld any more, as people would listen wherever and whenever it was. I wasn't expecting much to interest me as it's mainly geared towards their consumer line, but I was disappointed to see nothing of Snow Leopard. Update: You can now view the keynote video online. Categories: Apple, Industry Macworld SF 2009 rumor roundupMacRumors has done a great job of rounding up the rumors pertaining to this event. It's definitely worth checking out - even if a lot of them seem to be from the same source. It's also important to remember that Macworld SF is a consumer-oriented show so if don't expect too much in the way of professional products and equipment. (As a side note: I would always advise buying the later speed-bumped version of a product, not the original. If Apple does release a fixed-battery MacBook Pro, there's lots of potential for problems and issues with the first-generation.) Categories: Apple, Industry What does 2009 hold for Final Cut Studio? Has Apple abandoned pro users? Are they more interested in making iPods? Yes and no. Yes, of course, they will want to put a lot of resources into something that contributes strongly to their bottom line. However, I don't believe they have abandoned pro users at all. Everything changes with Snow Leopard. Snow Leopard is Apple's way of telling us it still cares. Look at the feature list - Grand Central, OpenCL, QuickTime X, even the 2.2 gamma change - is there anything there that will benefit the average Joe Bloggs user when he's checking his email? No, this is a lean operating system designed for performance. And it's also designed to sell Mac Pros of course, and make the 8-core Mac Pro you bought a year ago worthwhile. This is an operating system designed to put the Mac back on top of the list of pro must-haves. Apple has a massive head-start on Microsoft here. And what better way to promote Snow Leopard and the Mac than with a highly-optimized version of its flagship pro suite, Final Cut Studio. I don't think Apple is abandoning us at all. I think they are just diverting their pro app resources into something much better. Think how the number of patches and the number of fixes has dwindled lately. Updates are rare and they only fix major issues. It makes sense that Apple would only put resources into fixing major bugs if Final Cut Studio 2 was at the end of its life. Another thing I find interesting is that Apple is putting Shake updates in Pro Applications Updates but it is not putting Logic or Aperture updates in there. This would suggest that there may have been a merging of the Shake and Final Cut Studio teams. And let's look back at the original launch of Final Cut Studio 2. If you remove Color from the equation, there's really not much there. Worth upgrading, sure, but no big architectural changes like FCP 4.0 to 4.5 or 4.5 to 5.0. Could it have been a version designed to tide us over until the big changes came along? Only Apple knows the answer to that question. So here are my predictions: 1. Final Cut Studio 3 launches in 2009 to coincide with the release of Snow Leopard. I don't know how backwards-compatible it will be, it could well be Snow Leopard-only (which also means Intel-only). It will be largely rewritten to take advantage of new Snow Leopard features and hardware acceleration. 2. LiveType will be killed off and its features will merge into Motion. Motion will inherit some of the features of Shake. This will better position it to compete with After Effects. It remains to be seen whether Apple will keep the node-based interface from Shake or spin it off as a separate application. I don't think Apple will completely merge the two together as they have different target markets and different complexity levels. 3. There will be greater interoperability between Final Cut Studio applications. Color will be redesigned to better fit into the studio. Interfaces will be improved so that there is greater coherence between applications. 4. Media management will be redesigned and there will be tighter integration with Final Cut Server. 5. The current NLE fashion is to have an automatic transcription tool. I would imagine Apple would implement this too, as it has great potential, even with the inevitable inaccuracies. Imagine this with Final Cut Server - you could easily search for that elusive line of dialogue within hundreds or even thousands of media files. Ok, some of these are predictions, some of these are wishful thinking. But I believe Apple will at least optimize FCS3 for Snow Leopard technologies, because Snow Leopard is pointless if software isn't written to support it. At the end of the day, performance is what matters most. Other features that may not come but I'd like to see anyway: 1. Why do we have to keep exporting to XML? Why not just make the FCP project file XML? 2. Add scripting abilities to the applications in the Studio and improve their expandability. Apple can't possibly think of everything - let third party developers fill in the gaps. It might also win over some larger companies who will be able to integrate it with their other applications and databases. 3. Blu-ray - Who even knows? It might interfere with Apple's iTunes business model but either way, BD support in Adobe Encore is proving that there is a demand for it and it is possible to provide it in an authoring application despite the draconian licensing issues. Roll on 2009! Categories: Industry, Final Cut Studio, Analysis Macworld 2009 to be the last for AppleApple states that it has less need for trade shows due to the greater media presence it experiences nowadays, and I would say this is probably true. It's the reason they pulled out of NAB 2008 and it's the reason you shouldn't expect them at NAB 2009. However, the more pressing question is this: why is Phil Schiller delivering the last keynote and not Steve Jobs? Surely Jobs should be present for the last one? Apple offers no explanation but this is likely to fuel further speculation about the CEO's health. All I know is this - there are unlikely to be any huge announcements at the event, and it will become much harder to predict the best time to buy a computer now that Apple could spring new models upon us at any moment. But the computer industry is constantly changing and if you keep waiting for the next big thing, you'll be waiting forever. The best thing to do is buy what you need when you need it. Without the benefit of foresight, that's all you can do. Categories: Apple, Industry
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