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Macworld 2008 Keynote

Here's what Santa Steve has in store for us:

* New Airport Extreme with built-in storage, called "Time Capsule". It's designed for Time Machine, so that laptop users don't have to keep plugging in external hard drives. Backup is better automated, as users will always forget or just be lazy. Two options: 500 GB for $299 and 1 TB for $499. It will ship in February.

* New iPhone features - Maps with locations (it triangulates both cell towers and wi-fi points), webclips, customizable home screens (up to 9 separate screens), SMS multiple people at once, chapters, subtitles, and language support in video, and lyrics support in audio. This is all via the 1.1.3 firmware update that was previously leaked, and it is out today for free.

* New iPod touch features - Now features Mail, Maps, Stocks, Notes and Weather, that were previously featured exclusively on the iPhone. The update is $20 for existing users but included in the price of new units. The charge is probably partly due to potentially cannibalizing iPhone sales and partly due to accounting (they're not allowed to add major new features later on for free).

* iTunes Movie Rentals - They have Touchstone, Miramax, MGM, New Line, Lionsgate, Fox, Warner Brothers, Disney, Paramount, Universal and Sony on board. New rentals come out 30 days after DVD releases, and they will have 1000 in the library by the end of February. You have 30 days to begin watching it and you must finish it within 24 hours once you've started. You can rent in both HD and SD quality. For HD: $3.99 for older titles, $4.99 for new releases. SD titles are $1 less. There will be software updates today to enable this functionality.

* Apple TV has a brand new UI. You can rent directly from your couch, using an on-screen keyboard to type things in. You can also get podcasts and music videos. It also has .Mac and Flickr support, allowing you to view friends' photo albums. All of this software will be enabled via a free software upgrade in the next two weeks. They're also knocking $70 off the price. You also no longer require a computer in order to use it.

* They now have a deal with Fox where all new Fox Blu-ray titles will have an iTunes-compatible version on the disc designed for iPod users.

* MacBook Air - "The world's thinnest notebook". It has a 13.3" widescreen LED display (not LCD) and is 0.16 inches at its thinnest end and 0.76 at its thickest. It weighs 3lbs. Steve even whipped out an envelope on stage and fitted it inside! It's aluminum with a backlit black full-size keyboard and trackpad. The trackpad supports advanced gestures (a la the iPhone), allowing you to perform extra application functions without needing the keyboard. It also comes with an iSight camera. 80 GB hard drive as standard or you can opt for a 64 GB solid-state flash drive (much faster but considerably more expensive). 1.6 GHz Intel Core 2 Duo, with 1.8 GHz available as an option. It turns out that the processor inside is specifically made for the Air, and has been shrunk by 60% at Apple's request.

It does not come with a CD or DVD drive but there is an external one for $99 that is specifically designed for it. Apple has also created software called Remote Disc that allows you to browse other machines' optical drives via wi-fi and install software using their optical drives. You can do this with both Mac and PC machines.

It also has 5 hours of battery life when you browse the web with Wi-fi switched on. The price is $1799 and it will ship in two weeks. Pre-orders available now. It is also more eco-friendly than its predecessors, using less packaging and no mercury, arsenic, BFR or PVC.

Analysis
Ok, ok, I was wrong with my prediction of no sub-notebook. But it's good to see that Apple has dealt with the potential issues I brought up. This is a great machine for those that need something small and light without compromising power.

My favorite announcement today was iTunes movie rentals and how Apple has integrated these with the Apple TV. Steve acknowledged that the Apple TV had missed the mark somewhat, and that movies are the main driving point. I was expecting movie rentals but I was not expecting HD support as well. I was considering signing up for a Netflix account but this deal is much better. You can rent HD movies that will work on Macs, PCs, the Apple TV, iPods and iPhones for a relatively low fee. No other online rental company offers this. It is also considerably more convenient than sending and receiving discs in the mail.

I am also considering buying an Apple TV now. The device has considerably more use to me now that you can rent and watch HD movies directly from the comfort of your sofa. There is no word on whether purchased movies will be offered in HD as well, or even if they will continue to be offered at all. I will probably hold off purchasing it just yet though, as I am sure that Apple will put a DVD drive in it once a format "wins" the war. I may as well get one unit that does everything instead of 3 or 4, all with different remotes.

Steve mentioned the SDK briefly but did not really go into detail about it, which surprised me. And no 16 GB iPhone or new MacBook Pros either. I was certain they were going to be there. Maybe Apple will just do a minor update to the 'Pros without fanfare later in the year. Steve said that there were a lot of things coming in two weeks but that "there are another 50" afterwards, implying that the announcements are far from over. No new cinema displays and no mention of the Mac Mini either. Some rumor sites have been saying for years that the Mini is about to be killed off but it seems to be the one thing that no-one ever talks about. I think if Steve were to kill it, he would have something better to immediately replace it.

So, in summary, a pretty good keynote. I don't think the stock will jump as high as it did with the iPhone announcement last year but I think this will go down well with investors.

Update: Apple's site has more details on everything announced at the keynote. Also check Software Update because iTunes 7.6 and QuickTime 7.4 are already available for download (at least for me - sometimes they stagger updates across geographic locations). Do not install these on your production machine! Be especially wary of QuickTime 7.4 if you do not have an up-to-date version of Final Cut Pro.

Update 2: View the keynote video online.

Also, Blockbuster and Netflix shares dropped significantly after the keynote. Surprisingly, so did Apple's. It turns out that people were somewhat disappointed with today's keynote. The Macbook Air is a well-designed machine but the price is somewhat prohibitive, which is a shame. If you choose the solid-state drive, it takes the price to over $3000. The price per GB of solid-state memory is falling significantly every year so it would not make sense to spend that much on the solid-state version right now.
Posted by Jon Chappell on Jan 15 2008 to Apple, Industry, Hardware
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More companies drop HD DVD

HBO announced yesterday that it will follow its parent company, Warner, in embracing Blu-ray exclusively. Warner has one more subsidiary, BBC Home Video, that has not yet announced its intentions but it is expected to follow suit.

Variety is now reporting that the two remaining studios in the HD DVD camp, Universal and Paramount, could switch sides soon as well.

They say that they can confirm that "Universal's commitment to backing HD DVD exclusively has ended" and that Paramount has an escape clause in its contract that will allow it to release films on Blu-ray after Warner embraced it exclusively. The two companies are not dropping support for the format but it is less attractive for them to remain exclusive to it.

I am certain that HD DVD will not go down without a fight, as Microsoft and Toshiba have invested a considerable amount of money into the format. Toshiba says it will remain faithful to the format but as a consumer, I would not be rushing out to buy an HD DVD player right now. If the remaining HD DVD-supporting studios choose to release their titles on both HD DVD and Blu-ray, the battle is already over. Why would you buy an HD DVD player that can play two studios' titles when you can buy a Blu-ray player that will play every company's discs? It's a no-brainer.

Update: Universal has issued a statement: "Contrary to unsubstantiated rumors from unnamed sources, Universal's current plan is to continue to support the HD DVD format". Note that they did not use the word "exclusively" or say anything about not releasing titles on Blu-ray.
Posted by Jon Chappell on Jan 10 2008 to Analysis, DVD, Industry
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High Def DVD News

I've been a bit busy over the past few days and haven't had much time to post unfortunately, but there have been some very interesting developments in the format war between HD DVD and Blu-ray.

Late last week, Warner Brothers announced that it would be dropping support for the HD DVD format in May and supporting Blu-ray exclusively.

This had a knock-on effect, causing the HD DVD Promo Group to cancel their press conference at CES, citing the "timing of Warner Brothers' announcement" as the reason. This in turn prompted Paramount to clarify its position that "Paramount's current plan is to continue to support the HD DVD format", but they have canceled any HD DVD title announcements at CES. This doesn't sound to me like Paramount is 100% confident in the success of the HD DVD format.

There was some initial confusion as to whether Warner's subsidiaries would follow suit. New Line clarified its position but said that unlike its parent which was waiting until May 2008 to shelve HD DVD, its switch to Blu-ray would take place immediately. This would make Pan's Labyrinth the only New Line movie to have been released on HD DVD.

It would appear that the studios are getting tired of the confusion caused by the format war and the fact that most people are waiting for it to end before making a purchasing decision. In my opinion, Blu-ray is a superior format so I am glad it is achieving market penetration. HD DVDs have the advantage of being cheaper to produce but if Blu-ray becomes a standard, this issue will diminish with time.
Posted by Jon Chappell on Jan 9 2008 to DVD, Industry
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Blogwad 12/13/07

Here are some of the headlines that caught my eye recently:

Oscars go long with songs - 59 songs are in the running for an Oscar nomination this year.

ProTools LE controlled with an iPhone - Someone has managed to create a hack that allows you to control ProTools LE in real-time from an iPhone. Looks pretty cool. Complete with video.

YouTube a conduit for "D-Boys" auditions - A Japanese talent agency is using YouTube as a means of auditioning actors.

Sony sets sights on new camera - Sony is to release the F35 next year as part of its high-end CineAlta line. It's got a Super 35mm sensor and will record a 10 megapixel image. It is planned to retail for $250k for the camera body (no lens or accessories). Sony also says it has a 4K camera in the works but it will take a while. "We don't want to do a low-end 4K camera system" - which is clearly a dig at the Red camera. It will be interesting to see what Sony brings to the table.

New trailers for Youth Without Youth - Two new trailers up for Francis Ford Coppola's new movie. I can't wait to see it.
Posted by Jon Chappell on Dec 13 2007 to Cameras, Industry
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Sahara budget revealed

The LA Times has managed to obtain details of the budget for the movie Sahara. If you don't remember, Sahara was an action-adventure movie that came out in 2005, starring Matthew McConaughey and Penelope Cruz. It lost $105 million at the box office and is regarded as one of the biggest flops in Hollywood's history.

The production costs came to $160 million but the producers managed to save a lot of money by shooting abroad. Some of their Moroccan crew were paid the same amount for a week's work as their US counterparts would be paid for a day. They were also given tax breaks and financial incentives by foreign governments.

But some of the other costs were shocking. They spent $105,556 on bottled water in Morocco alone. How many bottles does it take to spend that amount of money? I did a Google product search and found a site offering 24 bottles for $7.13, equaling about $0.30 per bottle. So, at that price you would need at least 355,307 bottles of water! The actual amount would probably be much higher because they would most likely buy wholesale in bulk, which would cost even less per bottle. Remember that this is only in Morocco and doesn't include any water costs in any of the other locations. Crazy.

Even this was a small cost compared to some of the other things in the budget. The strangest thing is that the "usual suspects" - special effects, post production, actors' wages - were the smallest items on the balance sheet. The main problem was that they would shoot complex sequences costing millions of dollars that ended up being cut from the final movie. The film also suffered because the high production costs meant that creative control became a secondary consideration in scenes with product placement.

A very interesting read. I'd recommend checking it out sooner rather than later, as Paramount are very angry that the budget was leaked and it may end up being taken down.
Posted by Jon Chappell on Dec 10 2007 to Industry, Analysis
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Academy offers matte painting exhibition and panel discussion

The Academy of Motion Picture Arts and Sciences is opening a matte painting exhibition in the foyer of the Linwood Dunn Theater, celebrating the works of such artists as Peter Ellenshaw, Albert Whitlock, and Matthew Yuricich.

For the uninitiated, matte painting is the process of painting a background to be inserted into a shot via the matte process. This allows filmmakers to create vast, expansive backdrops without having to physically build a massive set. Originally performed with oil paints on glass, nowadays it is generally performed inside a computer but some artists prefer to paint on canvas and then scan it into a computer. I have used it myself on several occasions for replacing blown-out skies and can boost production values considerably.

There is also a panel discussion with prestigious matte painters and camera operators, hosted by Academy governor Craig Barron.

The Linwood Dunn Theater is located at 1313 Vine Street in Hollywood. The exhibition is free and the panel is $5 for the public and $3 for Academy members and students. Both events open on Monday December 10th 2007.

Read more about the exhibition
Read more about the panel
Posted by Jon Chappell on Nov 29 2007 to Industry, Festivals and Awards
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Harry Potter HD DVD contains "Community Screening" feature

High-Def Digest has an article about a new feature on the Order of the Phoenix HD DVD (not the Blu-ray version).

Live Community Screening allows you to play the movie at the same time as other people with the disc and talk to them about it via the text-based chat room.

One user starts the session and invites the other viewers to it. This user can control playback (play, pause, etc); no-one else can. It is unclear at this stage how you invite other people - presumably they must register with a central database.

I think this is an experiment more than anything else, which is why Warner released it without much fanfare. Voice-based interaction might make it more viable but it's simply more enjoyable to watch a movie with other people in the room.

However, with that said, it might be useful for people who are separated by long distances.
Posted by Jon Chappell on Nov 26 2007 to Analysis, Industry, DVD
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Moby offers royalty free film music to non-commercial films

Moby is offering royalty-free film music to "independent and non-profit filmmakers, film students, and anyone in need of free music for their independent, non-profit film, video, or short."

If you are using it for commercial use, you can apply for an "easy" license with all proceeds being given to the Humane Society.

This represents the third example this year (that I can think of, let me know if I missed anything) of a major artist bypassing a record label. The first was Prince, who released his album Planet Earth for free in a UK newspaper, then Radiohead released their album In Rainbows on the internet for whatever price downloaders were willing to pay.

Life is getting harder for the record labels because the viral nature of the internet means that some established artists are questioning the need for a middleman.

[via HDForIndies]
Posted by Jon Chappell on Nov 9 2007 to Indie, Industry, Useful sites
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ProLost: The Film Industry is Broken

Stu Maschwitz has a great post over at ProLost about the need for a universal color grading format for sharing data between applications. Kind of like an EDL for color.

He makes a great point and it would be a great asset to the industry but sometimes standardization isn't good. What if the worst package on the market is the one creating the standard, locking out the advantages of its competitors? And with a rigid standard in place, how much room will there be for future innovation?

I don't think any one company should set a standard. It should be the result of a consortium of all the companies (or at least the largest ones) or else an independent third party.

Maybe a standard format isn't the way to go, but Stu is right in saying that something is needed.
Posted by Jon Chappell on Sep 8 2007 to Color Grading, Analysis, Industry
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